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Food History

12 Vintage Cereal Box Toys That Could Be Worth A Pretty Penny Today By Amanda Ketola Aug. 23, 2025 9:19 am EST

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Do you remember those Saturday mornings as a child? Getting up early, pouring out a bowl of your favorite cereal, and plopping down in front of the tube for the parade of morning cartoons was the morning routine of many a childhood. While the toys inside the box were a definite bonus, most of us would have never guessed that they'd be a valuable collector's item in 30, 40, or even 50 years. The history of cereal box premiums started in 1909 with Kellogg's Funny Jungleland Moving-Pictures Book. Back in those days, kids and would-be collectors had to mail in

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