SEATTLE — When Greg and Keri Hayes brought their business Get Baked Seattle to the city three years ago, they clearly saw a growing market opportunity: protein.

In the past few years, social media has been buzzing with videos of protein-packed recipes and advice on how to hit protein goals to achieve physique flexing. That protein craze has gradually made its way out of the fitness arena and into mainstream diets, and Seattle-area businesses, from Starbucks to local supplement shops and bakeries, have seized the moment.

Pricey protein products, from powders to bars to special meals, are on offer almost everywhere for consumers willing to shell out extra money to enrich their diets with the nutrient. Get Baked, for one, has reaped the benefits. The shop sells protein-packed pudding and co

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