After months of hinting at a significant facelift for the Windsor-built Pacifica, Chrysler on Friday pulled the cover off a more rugged version of its popular minivan.

The Chrysler Pacifica Grizzly Peak concept is meant to test whether the minivan can appeal to a growing culture of “van-life adventurers” who want both the space and the capability to handle off-road travel.

“We’ve been following van life for years, and we know adventurers really value the versatility the Pacifica delivers,” Chrysler brand CEO Chris Feuell said in a media release.

“We’re excited to get feedback from the van-life adventurers on our newest concept of the most awarded minivan ever.”

Chrysler debuted the Pacifica Grizzly Peak concept Friday at the Overland Expo Mountain West in Colorado, where it will remain

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