Cracker Barrel has found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.

The original 1969 logo was also text-only, but the 1977 addition of the now-iconic imagery became a staple of its branding.

While fans worry that the rebranding is a symbol of larger cultural changes in the company, Cracker Barrel CEO Julie Felss Masino downplayed the criticism in an interview with " Good Morning America ."

Masino said in the interview that the feedback was "overwhelmingly positive." Masino also shared that managers of several locations were asking for a remodel, adding that "the feedback and the buzz is so good, not only from our customers, but from our team members."

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