The second season of the new Big 12 features expanded broadcast partnerships, with TNT joining ESPN and Fox as the third prong in the conference’s content-delivery machinery.

Except it’s not really three prongs.

Combine linear TV (over-the-air and cable) with streaming services, and Big 12 games will be available across nine networks throughout the regular season.

No other conference comes close.

The SEC has an exclusive agreement with ESPN and its family of linear and streaming platforms, including ABC.

The ACC is also all-in with ESPN, which sub-licenses games to The CW.

The Big Ten? It has three media partners, like the Big 12, but fewer streaming options.

The arrangement allows the Big 12 to establish proof of performance across multiple platforms, potentially generating enhance

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