Instagram / @diego___borella

Tragedy has struck the set of "Emily in Paris" ... Diego Borella , an assistant director, has died during a reported medical incident while filming in Venice.

Borella collapsed while filming the hit Netflix show's 5th season around 7:00 PM on Friday and was pronounced dead at the scene by medical staff, several Italian news outlets report. Instagram / @diego___borella

Life-saving measures were performed, and local outlet La Repubblica quotes a doctor saying he likely died of a "sudden heart attack."

The incident reportedly took place during preparations for a scene inside Hotel Danieli, a historic 5-star property. Backgrid

Filming continued on Saturday, as stars Lily Collins , Ashley Park , Eugenio Franceschini , and Paul Forman were se

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