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Lay's Kicks Off Football Season With Three Tailgate-Ready Flavors By Diane Bobis Aug. 23, 2025 2:14 pm EST

We're entering the season my family calls The Best Time of the Year. Some may be psyched for pumpkin spice lattes and apple cider donuts, but over here, everyone's excited about chicken wings, nachos, and waiver wires. From fantasy to college to NFL, fall football is back — and so are the good eats.

This year, Lay's hopes to get fans out of kitchen prep mode and onto the couch with three new varieties inspired by favorite game-day flavors: Lay's Hot Sauce, Lay's Wavy Loaded Nachos, and Lay's Kettle Cooked Cheesy Buffalo Dip. This isn't the first time the brand has ventured into gridiron territory. In 2022, Lay's created a limited edition line of Golden Ground

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