With Coco Cultr, a New Era of the Jersey Dress Emerges

As a kid growing up in Seattle, Coco Cultr founder Jesa Chiro remembers thinking that as a little sister, "your older brother just seems like the coolest person in the world,” she says. “At least to me, anyway.” Her older brother, Munya, who she describes as a “basketball fanatic," collected everything basketball-related he could: jerseys, NBA 2K games, bobbleheads, and whatever memorabilia he could get his hands on. Some of Chiro’s earliest memories include waking up early to go to Munya’s basketball camps, watching games together, and tagging along on trips to Goodwill with him in search of jerseys. The Chiro family's team was the Seattle SuperSonics until it was sold in 2006, later moving to Oklahoma City and rebranding as the Thunder in 2008.

Coco Cultr founder Jesa Chiro as child,