Target is revising a strategy to fulfill almost all digital orders from its stores, part of the incoming CEO’s strategy to improve in-store experiences for shoppers.

For nearly a decade, the Minneapolis-based retailer has built stores around the ability to pack and ship digital orders alongside in-store purchases. That includes online orders for local pick-up as well as deliveries.

The result has been a major boost in digital sales, but sometimes at the expense of on-shelf availability and worker strain.

“You’re juggling that digital business growth and working every day to maintain a great in-store experience,” Chief Operating Officer Michael Fiddelke told analysts on a conference call earlier this week. “And you’ve heard me say from the start of the year, bringing more consistency to

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