BROOKLYN, N.Y. — A week after AriZona Beverage's founder said they were considering raising prices on their cans for the first time in 30 years, they're addressing those concerns.

Chairman and co-founder Don Vultaggio told TODAY there are no plans to increase their legendary 99-cent price tag.

"We’re trying to hold the line,” he said in an interview aired Thursday. "I can tighten my belt because the people I service and the customers of mine, they're tightening their belt every day."

Talks about raising prices were in response to President Donald Trump's tariffs , particularly on aluminum. AriZona uses more than 100 million pounds of aluminum annually for its cans, with approximately 20% sourced from Canada. Trump's tariffs double the tax on aluminum being shipped into the U.S. t

See Full Page