• Dugal Bain-Kim founded Lifeforce, a longevity startup, in 2021. • The CEO said the longevity space is a nascent field that can be "very noisy." • "The word longevity has come to mean everything and nothing at this point," Bain-Kim said.

This as-told-to essay is based on a conversation with Dugal Bain-Kim, founder and CEO of Lifeforce, a longevity medical program based in Los Angeles. It has been edited for length and clarity.

I started building Lifeforce in 2021.

We're a young company in the hot space of longevity medicine. We have created personalized programs for tens of thousands of members across 50 states.

One of the challenges in the longevity industry now is helping to lead the conversation for people around what a quality solution in longevity looks like that actually del

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