California Gov. Gavin Newsom (D) is doing more than just mocking President Trump's signature social media style: It seems he's now borrowing the president's brand — and hawking familiar headwear.

Why it matters: Trump and his affiliated entities have monetized his agenda for years, pushing sneakers, perfume, Bibles and, of course, the red Make America Great Again trucker hats.

Driving the news: Newsom has continued his trolling tour amid a high-stakes redistricting war by encouraging his supporters to purchase gear from his "PATRIOT SHOP." • Mimicking Trump's lofty assertions, Newsom wrote in a Sunday X post, "MANY PEOPLE ARE SAYING THIS IS THE GREATEST MERCHANDISE EVER MADE."

The intrigue: Some of the merchandise, displayed on a site that features branding for Newsom's Campaign for D

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