Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans and customers, the chain’s new logo appears to ditch the barrel itself.

The new emblem features a simpler design with just “Cracker Barrel” written on a gold background, which also has a semi-updated shape. The drawing many have associated with Cracker Barrel over the years, with a man leaning on that barrel is gone, as are the words “Old Country Store.”

“Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing collateral,” the Tennessee-based company wrote last week. According to Cracker Barrel, this latest look marks the brand’s “fifth evolution” of its logo to date.

Cracker Barrel has been working on a wider rebrand overhaul last y

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