What you need to know about the 'If You Give a Child a Book' drive

RICHMOND, Va. At WTVR CBS 6, we believe giving children books can take them new places, plant the seeds for future success and help break the cycle of poverty. Children who lack access to a variety of books spend far less time reading, resulting in lower reading proficiency and struggle to complete high school.

Unfortunately, many children in low-income neighborhoods lack access to the books they need to become competent readers.

Our annual If You Give a Child a Book campaign, in partnership with the Scripps Howard Fund, puts books in the hands of these children.

Each year, WTVR and the Scripps Howard Fund partner with local schools to reach underserved children living in poverty, with a special focus on the critical kindergarten through third grade years when children are still learnin