N orman Harris’s career as a guitar dealer went stratospheric one day in 1973, when he received a phone call from a friend. “He said he was with someone who needed a Les Paul,” recalls the man who runs what is probably the world’s most famous guitar shop. “But he wouldn’t tell me who it was. I went over to meet them and it was just my friend there. I said: ‘You made me ride all the way down here? You made it sound so important.’ And then in walked George Harrison with Mal Evans.” Evans was the Beatles’ former road manager. They had been next door getting pizza.

The business founded in 1975 by Harris – or Norm as he is known to his starry regulars, awestruck window-shoppers and legions of viewers of his YouTube channel – has grown exponentially. It is located on a strip mall in the Ta

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