Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models.

Some models are digitally cloning themselves but concerns remain about whether they are being fairly compensated.

Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself.

On one hand, the 25-year-old worries digital replicas of models could render her job obsolete. On the other hand, the Los Angeles model wants to get ahead of artificial intelligence and use it to potentially make more money before it’s too late.

She partnered this year with Kartel.ai, a Beverly Hills startup that’s building a platform for brands and businesses to license the likenesses of models for a fee. Kartel.ai helps

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