Urban Outfitters has partnered with a denim giant for the second version of its in-store experiential concept spotlighting Gen Z's favorite brands.

The company has teamed up with Levi’s to launch the newest chapter of On Rotation, its immersive and ever-evolving brand-driven retail concept. The Levi’s experience is designed to create a one-of-a-kind denim destination that blends the denim company’s iconic styles with Urban Outfitters' distinct point of view. The assortment includes a selected mix of vintage finds, including highly sought-after paper tag jeans and jackets curated by Levi's and the Uurban Outfitters' Vintage & ReMade teams.

The launch kicked off with a flagship event in Austin, Texas, on August 23, transforming the store and courtyard into a lively, denim-fueled market

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