Tops Friendly Markets is teaming up with a provider of supplemental-benefit and healthcare-fintech solutions .

The regional supermarket retailer, a subsidiary of Northeast Grocery Inc . , is now letting members of NationsBenefits health plans use their NationsBenefits Benefits Mastercard prepaid card at all Tops locations to purchase fresh produce, pantry staples, and over-the-counter wellness essentials with each transaction validated in real time by NationsBenefits.

The real-time NationsBenefits Basket Adjucation Service basket-analytics engine captures each eligible transaction at checkout, delivering ZIP-code-level purchase insights that help the company fine-tune benefits and community outreach.

"Feeding our neighborhoods well has always been at the heart of Tops,"

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