QR codes are expected to play a key role in holiday shopping this year.

Roughly three-quarters (74%) of consumers say they are likely to scan a QR code during Black Friday and Cyber Monday shopping, according to a new report from Uniquode. Forty-four percent of consumers are more likely to scan a QR code during the two shopping holidays for the promise of a deal, while more than half (56%) shoppers say they will do so for a promotional offer.

Nearly 50% of millennial and Gen Z respondents are “very likely” to scan QR Codes during retail sales, and 46% of Gen X say they are driven by deals by scan. Gen Z (41%) and millennials (40%) are also driven by discounts and deals, followed by faster checkout. More than a third (36%) of all consumers are not “entirely sold” on scanning QR codes.

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