Knix founder Joanna Griffiths in the Soho neighborhood of New York City, home to the underwear and apparel company's only U.S. store. New York has the highest concentration of online customers for Knix.

When Canadian underwear and apparel brand Knix Wear Inc. opened the doors of its first store in New York City this month, the company was looking for a bit of a do-over.

It was not the first time the retailer - which designs and manufactures intimates, including its signature leak-proof underwear, as well as swimwear and clothing - had attempted to establish a brick-and-mortar presence south of the border.

In 2021, Knix opened three stores in California, taking advantage of leases that became available during the pandemic. It eventually exited those locations, which underperformed for va

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