Aldi wants to celebrate and thank its 25 most loyal customers — but it must find them first.

Through Friday, Aug. 29, 2025, the rapidly-expanding discount grocery chain is inviting its shoppers to apply for membership in the first-ever Aldi Quarter Club, a group of 25 “Super Fans.”

Once inducted, Aldi Quarter Club members will receive prizes including one year's worth of free groceries for an individual, an exclusive invite to a members-only event in the grocer's headquarters city of Batavia, Ill., merchandise such as a custom varsity jacket, and a chance to be featured on Aldi's social media channels.

"Our fans are a key part in fueling Aldi growth, and they're a huge, special part of the Aldi story,” said Dave Rinaldo, COO, Aldi U.S. “Their passion goes well beyond grocery shoppin

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