WASHINGTON — Cracker Barrel has apologized to fans for their new logo's rollout, which was criticized by many as bland and uninspired.
The Tennessee-based chain recently unveiled a streamlined, text-only logo in its first change since 1977. The brand removed its decorative script and signature image of “Old Timer,” a man seated by a barrel.
The change, which the company described as being “rooted even more closely to the iconic barrel shape and word mark that started it all,” comes alongside restaurant remodels and a refreshed color palette inspired by the restaurant’s staples like “farm fresh scrambled eggs and buttermilk biscuits.”
The rebrand is part of a broader modernization effort as Cracker Barrel faces stiff competition in the family dining market and seeks to attract younger di