The meat industry is, frankly, unfathomably cruel to hundreds of billions of animals every year. And most of us know that , even if only abstractly. But what, really, can the average consumer do about it? We don’t exactly have a section for animal welfare alongside the calorie count, and anything that comes with guarantees of high standards usually pairs it with an equally high price tag. Right? The rest of this article is behind a paywall. Please sign in or subscribe to access the full content.

Well, no. Not according to a new study, at least, which evaluates the costs and effects of a 2016 European initiative designed to improve the welfare of broiler chickens. In fact, it finds that it costs as little as one-hundredth of a cent to prevent one hour of chicken pain – and it benefits

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