January 1, 1976: As Jim Murray sat in front of the television set, he knew exactly what to expect—The No. 11 UCLA Bruins could, in no universe, defeat No. 1 Ohio State in the Rose Bowl . In fact, Murray was absolutely sure of the then-Big Ten champion, who were fresh off four victories over ranked opponents. Yet, as the game trickled down to the last minute, the Philadelphia Eagles GM found himself bewildered.

Because UCLA’s 23-10 win that day wasn’t just a reflection of the team’s grit. It was also a valid indicator of what exactly second-year coach Dick Vermeil was capable of. So, on the next flight available, the GM reached California. Lodged at the famous Beverly Hills Hotel, he met the HC, convincing him with a statement that’s iconic to this day. “You come to Philadelphia and

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