Across the country this weekend, the following refrain echoed between movie theaters: “I’m done hidin’, now I’m shinin’, like I’m born to be.” Those words, sung by the trio Huntr/x , come from the Korean animated film KPop Demon Hunters , whose theatrical opening weekend earned approximately $18 million dollars at the North American box office, taking the number one spot held by previous chart-topper Weapons .

Impressive as that is, the most notable aspect about KPop Demon Hunters ‘ box office success comes from the fact that the movie isn’t new. It has already been a big hit for Netflix where the movie’s been available to stream since June 20 of this year, which defies what’s going on a decade of supposedly settled conventional wisdom when it comes to streaming and consumer

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