OpenAI is doubling down on one of the fastest-growing tech markets in the world: India. It's where the company has just launched ChatGPT Go, a new subscription tier that gives users access to GPT-5 for just ₹399 a month (about $5).

It’s cheaper, faster and built to reach millions of people who might never have paid for the standard Plus plan.

So why India, and why now? Here are five reasons this launch matters.

1. India is already obsessed with ChatGPT

India has quickly become ChatGPT’s second-biggest market after the U.S.; students are using it to prep for exams, professionals are leaning on it at work, and creators are experimenting with it in everything from scripts to small businesses.

In other words, the audience is already there and hungry.

2. A mobile-first nation

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