• Cracker Barrel responded on Monday to criticism of its new logo. • "You've also shown us that we could've done a better job sharing who we are and who we'll always be." • The new logo is part of the brand's turnaround campaign; it no longer features the "old timer."
Cracker Barrel knows fans miss Uncle Herschel — the "old timer" on its old logo.
The restaurant chain responded on Monday to widespread criticism of its new logo and remodel. The pushback centered on the streamlined logo, which very noticeably did not include the "old timer," or Uncle Herschel, seated on a chair leaning up against a barrel.
"We love seeing how much you care about our 'old timer.' We love him too. Uncle Herschel will still be on our menu (welcome back Uncle Herschel's Favorite Breakfast Platter), on roa