• Labubus are all the rage. • One estimate has them hitting a billion dollars in sales this year. • I smell a bubble that could burst one day. Remember Beanie Babies?

Labubus are having a moment. That much is clear. I don't have to tell you that.

You see them on Dua Lipa or Lisa from Blackpink. You hear a British woman on TikTok claiming to have the world's most expensive gold one. And you see people turning them into Dubai Chocolate matcha "Crumbl" cookies. (If you have actually eaten one of these, I suggest taking a day or two away from your phone.) And Labubu's parent company, Pop Mart of China, is on its way to selling $1 billion worth of the toys this year, according to a new estimate from EMARKETER, Business Insider's sister company. So it's a trend that's not slowing down anyt

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