Cracker Barrel has admitted they “could’ve done a better job” with their controversial logo redesign, assuring customers that the beloved Uncle Herschel mascot “will still be on our menu.”

Stock in the Tennessee-based restaurant chain plummeted since the new logo, omitting the classic image of Uncle Hershel leaning on a barrel, was released last week, with disgruntled fans bemoaning the changes on social media:

Even a former designer for Cracker Barrel called the new modern corporate aesthetic “brand suicide.”

Indiana-based burger chain Steak ‘n Shake also criticized the competing brand on social media, claiming “their goal is to just delete the personality altogether” and accusing Cracker Barrel CEO Julie Felss Masino of wanting “to just scrape it all away.”

Masino initially

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