It’s time for the streamers.

If the 2010s marked the onset of the influencer era, the 2020s are poised to become similarly synonymous with the rise of streamers, who are beginning to make their mark on fashion, beauty and business.

In fact, some of the most influential online personalities of recent years — Kai Cenat , Hasan Piker, Tyler Blevins, Valkyrae and more — are not primarily of Instagram, TikTok nor YouTube fame like influencers past; they’re native to Twitch.

Launched in 2007 as Justin.tv, Twitch is a streaming platform which became best known in the 2010s as a place for gaming and esports fans to watch streamers play their favorite games — from Halo to Fortnite to World of Warcraft and beyond.

Though Twitch, which was acquired by Amazon in 2014, isn’t the only platform k

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