• Matilda Djerf, 28, says she has never spent a week fully disconnected from the internet. • The Swedish influencer and founder of fashion brand Djerf Avenue says "being in the DMs is too important." • "If you run a business for Gen Z, you have to be online," Djerf said.

Matilda Djerf, 28, the founder of the fashion brand Djerf Avenue, says she hasn't managed a full week off the internet.

"I've never taken a week completely disconnected. Photography has always been something I love, so I'm always taking photos. Now I might save them and upload later. But I've never truly gone offline," Djerf told Casey Lewis in Monday's edition of her Substack newsletter "After School."

The Swedish influencer, who has 2.7 million Instagram followers, said that "being in the DMs is too important," es

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