This as-told-to essay is based on a conversation with Jesse Itzler, a 56-year-old entrepreneur based in Atlanta. The following has been edited for length and clarity.

We're a house of six people, and with four kids, I don't need an alarm. My daughter wakes me up every morning.

I started out in the music business as a recording artist and manager. Then, in 2001, I co-founded a private jet card company, which we sold to Warren Buffett's NetJets.

BI's Power Hours series gives readers an inside look at how powerful leaders in business structure their workday. See more stories from the series here, or reach out to the editor Lauryn Haas to share your daily routine.

I also owned a stake in Zico coconut water, which was sold to Coca-Cola in 2012. I've written two books: "Living with a SEAL" a

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