Netflix has revealed its guidelines for using generative AI in productions, giving the OK for its use in ideation.

The streaming giant has already revealed that AI was used to cut VFX cost on sci-fi series The Eternaut, and it recently introduced generative AI in its mobile search function.

When it comes to production companies delivering shows to Netflix, it has stipulated that use in ideation, for example in moodboards and for reference images is acceptable as long as users make the company aware it is happening.

However, further use must be escalated to a production company’s Netflix contact to receive permission, in most cases. There are also five “guiding principles” that should be followed in all cases, which include avoiding replication of unowned or copyrighted material, making

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