Arizona State, the same squad folks laughed off two years ago, just turned college football on its head—and now the desert’s louder than a sold-out concert show. Ticket sales? Exploding. Student section? About to look like a music festival. And Kenny Dillingham ? He’s pulling strings like a Vegas magician, promising fans once-in-a-lifetime perks just for showing up. Welcome to “Activate the Valley,” where loyalty comes with frequent flyer miles.

Last year, ASU went from Big 12 basement memes to prime-time darlings, ripping off 11 wins, bagging the Big 12 crown, and nearly knocking Texas into next season in a double-overtime playoff thriller. Suddenly, everyone wants a piece of the Sun Devils. Vegas has them sitting at +550 to win the Big 12 again, and if you think that’s just a one-seas

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