A new study from Columbia Business School (CBS), MIT and Dartmouth suggests that since ChatGPT’s launch, Wikipedia articles resembling ChatGPT’s conversational style have seen steady declines in readership. Edits on the site have also seen a decline.

The study uncovered a shift in how people seek information. When topics can be answered with ChatGPT's quick and friendly style, more users are opting for AI over Wikipedia.

With a simple prompt, hundreds of topics can be researched without needing to turn to Wikipedia. The team in the study used machine learning to label articles as "not ChatGPT-like" or "ChatGPT-like," and then they tracked the readership of each category over time.

Key findings

Traffic decline: Wikipedia pages with a tone consistent with ChatGPT's friendly manner saw a

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