YouTube is tweaking its game plan heading into its third season in business with the NFL .

The Google-owned video giant, which took over Sunday Ticket rights in 2023 in a multi-billion-dollar rights deal, is rolling out a month-by-month option for subscribing to the package.

The new option costs $85 a month. Returning subscribers who also have YouTube TV can sign up for the month-to-month plan for $115 a month, or $145 a month on YouTube. A full-season pass for the package, which delivers all Sunday afternoon games, costs $276.

On the product front, Sunday Ticket is also phasing in new local-national combinations in YouTube’s Multiview feature, which allows multiple games to be displayed within a single frame.

The subscription tweak comes ahead of a milestone on September 5, when

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