CINCINNATI —

The team behind popular speakeasy bar Ghost Baby is opening a new kind of experience in Cincinnati.

The Academy, the team behind Ghost Baby, announced their newest venture, Prim. Advertisement

The entertainment-led nightlife experience will join the other tenants at The Foundry development next to Fountain Square.

"Prim invites guests into a layered and immersive world of music, cocktails, and modern merriment—an experience that is poised but never predictable," a release reads.

The space will incorporate live music in an intimate setting.

Cincinnati entrepreneur Josh Heuser said the decision to open a new entertainment space in the heart of downtown is intentional, saying he has confidence in the potential of the city's urban core.

"We’re not blind to the conversation

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