Headline after headline during the offseason spoke to the same reality for college football: Millions of dollars are headed directly into the pockets of players, and only programs that can nimbly recalibrate and replenish their resources will succeed.

Now, with preseason camps winding down and opening kickoffs approaching, a different reality hits: The more things change, the more they stay the same.

The preseason AP Top 25 for 2025 just as easily could have come from 1975. The first official season of revenue sharing between schools and their players in the new name, image and likeness era of college sports is sorting programs into familiar categories.

The first includes college football’s biggest brands, which are dominating the list of favorites once again: No. 1 Texas, No. 2 Penn

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