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Cracker Barrel Speaks Up About The Heated Logo Change Controversy By Maria Scinto Aug. 26, 2025 12:16 pm EST

From time to time, brands will rebrand, as it were, and they have their reasons. When Aunt Jemima transformed into the Pearl Milling Company , it was to distance itself from a name and mascot that embodied a racist stereotype. When IHOP (briefly) became IHOB, the International House of Burgers ... well, it turns out this was just trolling . But Cracker Barrel's new logo change seems to have been prompted by the kind of corporate consultants who want to make America generic again.

The company may have sought a more contemporary feel, but many people think that they instead hit upon bland and boring. Some conservatives even consider the new logo to be "woke,"

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