Abercrombie & Fitch has secured a multi-year partnership with the National Football League, becoming the league’s first-ever official fashion partner.

Expanding on the brand’s licensed NFL apparel business launched in 2022, the collaboration will bring a fashion-first approach to fan apparel, pairing athlete-led campaigns and player-designed collections with lifestyle assortments intended for both game day and everyday wear. Abercrombie will also activate at NFL tentpole events, including international games, while leveraging its global retail network.

“We're uniquely positioned for this moment where sports, fashion and culture are converging like never before,” said Abercrombie & Fitch Co. chief executive officer Fran Horowitz.

“We've been working with the NFL and premier NFL athletes

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