Burger King launched a new line of kids meal toys featuring iconic characters from the "Naruto" anime franchise on July 21, 2025, to an abundance of Internet praise.

However, "Naruto" fans online have been expressing disappointment about one aspect of the toy line: the outfit of the main character himself.

"It's really unfortunate they got everyone's colors right but completely bungled Naruto's," one Reddit user said. "Just all orange."

An Instagram user also noted the strange choice, wondering if the fast food company knew that Naruto doesn't have an all-orange jumpsuit.

Burger King Naruto toys

There are eight different Naruto toys available with this launch, with each depicting a character from the anime franchise. If you're not familiar with these characters, here's a primer

See Full Page