US President Donald Trump on Tuesday urged restaurant chain Cracker Barrel to go back to its old logo, after its rebrand sparked a furious, culture war-fueled backlash.
The folksy, homestyle US chain has seen tens of millions of dollars wiped off its share price since it unveiled a new look last week that right-wingers have criticized as “woke.”
It was perhaps only a matter of time before Republican Trump weighed in on the issue, which saw Cracker Barrel last week remove the image of an old man sitting on a chair and leaning on a barrel from the famous yellow and brown sign.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump said on Truth Social.
“They got a Billion Dolla