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A Boston Globe food critic Devra First defended Cracker Barrel’s controversial rebrand in a new piece, mocking detractors as having "biscuits for brains."
"It would be nice if every single small thing did not now have to become a pawn in a ginned-up culture war," Devra First wrote Tuesday . "However, the Tennessee-based restaurant chain Cracker Barrel has rebranded, and according to some people with biscuits for brains, its new logo is ‘woke.’ There is so much to be outraged about. This isn’t it."
Cracker Barrel has faced backlash since unveiling a text-only logo on Aug. 18 that removed its longtime "Uncle Herschel" character. The chain has also come under fire for remodeling its restaurants, swapping its nostalgic count