Fanatics , the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising .

The company on Tuesday announced the launch of a new division, Fanatics Advertising, which is being led by Jeremi Gorman, the former head of ad sales for Netflix and Snap. Gorman initially had joined Fanatics last year in an advisory role after exiting Netflix, and will now work as chief revenue officer for the division.

Fanatics Advertising will include both internal advertising opportunities (such as sponsorships for Fanatics Fest, but more notably is also launching a pair of ad networks meant to power the sports ad ecosystem outside of its owned platforms.

Fanatics , the Michael Rubin-led comp

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