Say “ Technicolor ” and it likely conjures up a gauzy Wizard of Oz , Golden Age Hollywood glow — black-and-white turned rich, full spectrum picture created by the leap-forward color processing advances made nearly a century ago.

The image of that brand, a once ubiquitous Hollywood institution that billed itself as “The Greatest Name in Color” and immortalized “Glorious Technicolor” title cards ahead of features, is a far cry from the most recent incarnation of the company.

That Paris-based, 110-year-old firm run by CEO Caroline Parot underwent major layoffs and sold off subsidiaries like VFX studio MPC, creative content studio The Mill, gaming division Technicolor Games and animation studio Mikros this year amid financial woes. (MPC had recently worked on Top Gun: Maverick , Mufas

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