You’ve likely heard the inescapable news by now that Taylor Swift and KillaTrav (otherwise known as Travis Kelce) are engaged. It’s a win for many factions of people: Swift and Kelce, their publicists, Kansas City, and heterosexual couples who can’t decide between Sunday Night Football and Love Island. But these wins are insurmountable in comparison to the blowout victory of one singular institution: Ralph Lauren.

In a photo shoot that appears to have documented the proposal, Kelce got on one knee underneath a floral archway to pop the question to Swift, who wore a striped smocked dress from the brand on sale for $320. Well, it was on sale. Within an hour of the announcement, the dress was sold out in every single size, and Ralph Lauren’s website briefly stopped working. For any S

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