Shaun Hinklein for Apollo.io

How to sell to VPs of marketing: A data‑backed playbook for capturing marketing mindshare

Marketing leaders are the architects of brand, demand, and revenue growth. They live in campaign calendars, customer data, and creative briefs — and their inboxes reflect it. If your email blends into the noise, it’s gone.

An Apollo.io analysis of hundreds of thousands of vice president‑level marketing interactions in 2025 uncovered the best times to send, the campaign types that get replies, and the messaging frameworks that cut through.

Best and Worst Times to Email Marketing Leaders

When it comes to vice president of marketing outreach, early weekday mornings win. The data shows Tuesday at 1 a.m. generates a 19.99% adjusted open rate — but Monday at 6 a.m. is rig

See Full Page