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Hertz has launched "Gold Squad," a program featuring Golden Retriever service dogs at airports to comfort travelers.

The dogs promote Hertz's Gold Plus Rewards loyalty program, offering faster rentals and exclusive rates.

Hertz is letting the public vote on which city the Gold Squad will visit next.

Car rental company Hertz is borrowing a marketing play from Subaru of America: Using man's best friend to promote its products.

Just as Subaru has the Barkleys, a family of three Golden Retrievers and one Yellow Labrador Retriever, featured driving Subaru cars in commercials, Hertz has started what it is calling the Gold Squad.

The Gold Squad is a group of about 20 Golden Retriever service dogs that will be doing meet-and-greets for weary travelers at various U.S. airp

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