The name on everyone’s lips this week is Cracker Barrel. The restaurant chain sparked mass backlash after unveiling a new logo and in-store “rebrand” last week.

The redesign marks Cracker Barrel’s first major change in 48 years. The new logo removes the man in overalls leaning on a barrel and drops the phrase “old country store” in favor of a minimalistic yellow-and-brown wordmark. The chain also plans to swap its Western, antique-filled interiors for lighter, modern décor. This caused conservative fans of the brand to claim it had gone “woke.”

Interest in Cracker Barrel has surged. Google Trends shows the chain at peak popularity, and it’s been a trending topic on X, formerly Twitter, since Thursday. Even former President Donald Trump has now weighed in — and prompted the White House to

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