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CEDAR RAPIDS — A multiyear strategic communication plan aims to build trust in the Cedar Rapids Community School District between the district and schools, and the district and the community.

The plan emphasizes a unified vision, consistent messaging, frequent surveys and focus groups to measure effectiveness and improve as needed. It also calls for annual impact reports to show progress and a concerted effort around community event participation.

The 54-page strategic plan presented to the Cedar Rapids school board Monday was created by Wixted & Company — a public relations firm in West Des Moines — and the Cedar Rapids district’s communication team.

The Cedar Rapids school district’s end g

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